Why is it so hard for so many people to apologize? Because apologies take courage. You have to admit you’re wrong, put yourself in a vulnerable position, and open yourself up to blame, shame, and embarrassment. However, an apology is absolutely necessary in order to make amends and restore your integrity in somebody else’s eyes.

A sincere apology requires two main parts:

1. Show true remorse. If you don’t show true remorse, then you’re just apologizing to look good or manipulate. Without remorse, there is no apology.
2. Take responsibility for your actions. It isn’t very good to say, “I’m sorry if you are upset.” Acknowledge that you caused the hurt. Say, “I screwed up, I did the wrong thing, I hurt you, and I am remorseful. I am going to think twice, if not 18 times, to make sure this doesn’t happen again.”